Do You Need Search Engine Optimization?
Search Engine Optimization Defined
Search engine optimization is simply is a process of making your website or blog more accessible to both search engines.Once a site is accessible to search engines , search engines will reward the site using thier complex search algorithms. What this means i s that your content is much visible in search results and thus more search engine users see you on thier browser based searches; in other words, you're making it easier for them to find you.
GoogleScore = (Keyword Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)
Keyword Usage Factors:- Keyword in title tag
- Keyword in header tags
- Keyword in document text
- Keyword in internal links pointing to the page
- Keyword in domain and/or URL
- Registration history
- Domain age
- Strength of links pointing to the domain
- Topical neighborhood of domain based on inlinks & outlinks
- Historical use & links pattern to domain
Inbound Link Score
- Age of links
- Quality of domains sending links
- Quality of pages sending links
- Anchor text of links
- Link quantity/weight metric (Pagerank or a variation)
- Subject matter of linking pages/sites
User Data
- Historical CTR to page in SERPs
- Time users spend on page
- Search requests for URL/domain
- Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)
Content Quality Score
- Potentially given by hand for popular queries/pages
- Provided by Google raters
- Machine-algos for rating text quality/readability/etc
Do you really need to SEO optimize your site?
You have the option of not making your site accessible to search engines and directories.But do you really want to hide from the search engines like Google,Yahoo and MSN. So whats the point of having a web site in first instance. If you want your site to be seen by Search engines and search engine users, then you must Search Engine optimize it for search; and basically, that means you must make it visible to search engines. Web sites are there for a ethical or business reason. In today's competitive e-commerce world, if your web site is not not optimized for search and for targeted market, mostl likely you don't have much of a chance of being found by potential customers; and that goes for non-business sites as well.
In summery There's really no excuse for not doing search engine optimization (SEO) for any web site. After all the site is intended to be visited by web users or potential customers. Search Engine Optimisation just is the process that helps this happen. You can monitor the traffic flow comming in to your site using analytical tools.Among all the most famous one "Google Analytics" , an analytic tools from the Search engine Google
Share this
Mister Wong
Digg
Del.icio.us
Slashdot
Furl
Yahoo
Technorati
Newsvine
Googlize this
Blinklist
Facebook
Wikio
Export PDF
Print
E-mail
Tags
