What is Web Site Level Optimization

Many people are confused by what SEO is.   SEO stands for Search Engine Optimization.  In most cases, optimizing for Google is the way to go.  So how do you optimize.  Well there are 3 different types of optimization that you can use.  The first which I will discuss below is Page optimization.  The second is site optimization, and finally, off site optimization.

Search engines use things called bots that search your html for links, pictures, and text.  It indexes the text and stores other ...